Amusem*nt Today, June 2024 (2024)

Zamperla supplies blockbuster

Cedar Point launches new formula for its Top Thrill 2

AT: Tim Baldwin

tbaldwin@amusem*nttoday.com

SANDUSKY, Ohio — If there is one amusem*nt park on the planet with a reputation for building record-breaking roller coaster thrills, Cedar Point is the undisputed champ. Decades ago, Gemini was the tallest roller coaster in the world at 125 feet in 1978. The 200-foot, 300-foot and 400-foot records were all broken at the park in the years since.

Guests strapped in for the ride of their lives and “raced for the sky” in 2003 on the former Top Thrill Dragster. In the past two years, fans have been teased and excited about what a reimagined version of this attraction might be. It was eventually learned that Zamperla would take the helm of this newly conceived skyscraper — now dubbed Top Thrill 2.

Originally, a cable-launch system propelled the trains of riders up and over the 420-foot top hat element (in coaster terms). It was a spectacular experience, albeit one lasting about 20 seconds. The 0 to 120 mph launch was a signature moment. This record-setter was built by Intamin at the time. The nature of the launch, temperature and wind conditions could all have an effect, which made the operation of the ride a bit temperamental. For years, the park had contemplated installing a new launch system.

In May of 2024, all the work and planning delivered a world-class experience.

“Linear synchronous motors (LSMs) are a proven system that has been used in the attractions industry for nearly 30 years,” said Adam Sandy, roller coaster sales and marketing director, Zamperla. “This latest generation is fantastic technology that we chose in conjunction with the park. In addition to the technology, the lack of moving parts reduces the amount of maintenance required compared to other options.”

“The project has been in the works for about two-and-a-half years,” said Mike Maney, VP maintenance and construction, Cedar Point. “It has just flown by. For me, now that it’s open, I’m standing in the background and watching everyone’s enjoyment. People get off and congratulate you and tell you, ‘You got it right!’ — It’s a good feeling.”

The cheers are in no short supply. Throngs of fans were on hand for the opening, perfectly willing to fill the queues and wait for their chance to hop aboard.

“I am taken by surprise by the amount of enthusiasm regarding this project,” said Maney. “There were a lot of opinions out there. The amount of interest was the craziest experience. They’ve never been on anything like it.”

Top Thrill 2 operates with three trains of 20 seats. With a dispatch of approximately every 60 seconds, an estimated hourly capacity could reach 1,200 riders.

Zamperla is “thrilled” to debut its Lightning trains on this massive project.

“They are the sleekest trains in the industry,” noted Tony Clark, communications director, Cedar Point. “That carbon-fiber hood, that nosecone — it has that Italian influence of a high-performance racing car. It is perfectly fitting for a ride that goes 120 mph.”

Maney agrees. “The simplicity of the design really makes it far better for our maintenance team, not only from an everyday maintenance standpoint but also the annual maintenance. There are very few welds. They are very open and very easy to get to with parts and components. They are very well thought out, right down to the wheels. The wheels went through 10 months of testing by our partners at Uremet. The wheels handle the temperatures and the loads of the vehicles. We’ve increased the ride experience by three.”

“For riders, they are the most comfortable I have stepped into,” added Sandy. “For the park, they take less time and money to maintain on an annual basis. The billeted aluminum-milled chassis really is next-level roller coaster technology being applied to the ride.”

The midway has been newly styled to capitalize on the racing theme. The former grandstands remain for excited spectators.

“We believe the reimagined Top Thrill 2 provides one of the most unique roller coaster experiences in the world,” Sandy told Amusem*nt Today. “Three launches, one of which is backward at over 100 mph, are amazing in rapid succession. Add in a spike that stands over 400 feet tall with an extended amount of 0 Gs, and Top Thrill 2 really offers Cedar Point’s guests something they have never experienced before.”

So just exactly how is it different?

Once dispatched from the station, a section of switch track moves the train onto the main speedway. Peeling out in the first launch, 74 mph takes riders about halfway up the top hat structure. Shifting into reverse, speed is increased to 101 mph backward, soon climbing up the new towering spike, staring straight down at the park. After a moment of weightlessness, the train plunges earthward, hits the LSMs once more and goes into 120 mph overdrive to go up and over the famous element that culminates with a 270-degree diving spiral. Once crossing the finish line at top speed, laughing and cheering riders are ready to race back for more.

A slight quibble came from guests who felt inconvenienced to have to empty pockets into lockers before entering the queue. Not only does this ensure safety, but it is liberating for riders who know nothing can be lost, not to mention the incredible benefit of fast loading. It is amusing, however, to ponder if it is the largest grouping of people in the country without phones.

Going from an established, existing ride into a revved-up version even greater was no small feat.

“The park asked us to look at the project because of our Lightning trains and the significant weight reduction that technology brought to the table,” said Sandy. “In all honesty, that was the largest challenge, but the unique nature of the trains meant we had a ready-made solution.

“The overall biggest challenge was the logistics,” said Maney. “We have a ride here in the middle of the park essentially standing in the midway. There is no access except from the across the midway. From a construction standpoint, you are working with two different manufacturers’ equipment. There is a lot of design work that went into that, looking at everything in fine detail. It went splendidly. We had very minimal challenges matching Zamperla track with Intamin track. It just worked out very well, and a lot of that goes to Zamperla for their engineering time.”

Undoubtedly, this catapults Zamperla into the big leagues when supplying coasters. Thrill ride connoisseurs are now lining up with the multitudes to purchase TT2 merchandise.

Editor's Note: In mid-May, Cedar Point notified its guests via its website of a temporary closure of the attraction as the ride manufacturer makes mechanical modifications to the vehicles. Once those are complete and a third-party gives approval, the ride will reopen for fun seekers.

Europa-Park unveils new land,

iconic Voltron Nevera roller coaster

AT: Tim Baldwin

tbaldwin@amusem*nttoday.com

RUST, Germany — The opening of a large, new attraction tends to generate electric energy, but at no point has it been more appropriate than with the debut of Voltron Nevera, the newest and wildest ride at Europa-Park. It is part of the resort’s 17th land themed to a European country, this time Croatia.

“There are always plans to grow and find new attractions in the development of the park. The idea of Croatia began some time ago,” Roland Mack, cofounder of Europa-Park, told Amusem*nt Today. “We were on a cruise tour many years ago, and I was quite impressed with the country and was interested in getting the atmosphere to the park. Out of that emotion, I knew the next themed area would be Croatia. It was the beginning of the thinking.”

The new area takes the place where a large satellite antenna once stood and an outdoor space where a weekly television show was filmed. A themed plaza and Voltron Nevera consume that space as Croatia opens with its first phase.

Supplied by Mack Rides, the sensational new roller coaster checks numerous boxes for thrilling elements. AT asked CEO Christian von Elverfeldt if he felt Voltron Nevera was Mack Rides’ masterpiece. “I think we already have a lot of masterpieces,” he answered. “This is another masterpiece we have built. From the coaster side, it is our masterpiece. Fifteen years ago, Blue Fire was our masterpiece, but the time has come when more is possible technical-wise, and people expect more. I’m very pleased.”

And more they get. One element after another amazes guests. Four launches — one taken at a record 105 degrees vertically — offer a surge of adrenaline throughout. Following an interesting, themed turntable that allows riders to momentarily recapture their senses, a startling launch sends riders backward before dropping back on the LSM stators to propel the cars forward into the attraction’s second act.

Not all the ride’s surprises will be given away here, but Voltron does contain seven inversions, along with some elements never seen before by Mack. It’s a breathtaking rush from start to finish.

“Everyone can ride it,” added Elverfeldt. “When I rode the first time, I was a little afraid that it would not be easy for me. But I rode it six times. It may be for the younger guests, but it is still a family ride.”

The opening of the exhilarating coaster had no shortage of eager thrill seekers lining up to ride, regardless of age. In fact, considerable extra queuing was set up outside the ride to accommodate demand.

In addition to the incredible ride system, the attraction is surrounded by an architectural building that contains heavy theming, an interior queue and the ride’s second-floor station. Among those features is an animatronic of Nikola Tesla created by Sally Dark Rides.

The entire attraction is based upon Tesla’s desire to create wireless technology to transmit messages using electricity and the earth itself. In the first decade of the 20th century, Tesla built the famous Wardenclyffe Tower on Long Island. Voltron Nevera features two such towers, the story being riders are transported from one to the other and then sent back.

“The beauty of Europa-Park is the variation of all the family members and what each brings,” said Michael Mack, CEO of Mack One. “With Mack One unifying all the different assets within the Mack family, with the coaster and also with the storytelling of Mack Magic, we’ve all done this beautifully. We come from showmen’s traditions — it’s always the ride that is the focus. I think what we did very well on this one was to tell the story of Nikola Tesla. We’ve woven this into a fictional story of Nikola Tesla’s driven interest in teleporting people from Point A to a different location.”

For awaiting riders paying attention, louvers open to show a train getting into position above them. Once they close, a crackle of energy is heard and louvers on the other wall are seen opening with the train arriving on the other side (that one being a video).

“If you buy an IP, people may get the story faster, but I think the emotion can still be felt [with an original IP],” said Michael. “I think it’s all about the feeling. We do think people are going to be hooked. Many people have informed themselves online and then come to the park to get the emotion in line and then experience a great coaster. I felt we did succeed in understanding the story.”

Voltron is the anchor attraction for Croatia, in which Tesla was born. The architecture of the station features a Croatian style, and the popular country is known for its summer vacation atmosphere. Capturing on that, spectators can relax with a coffee or gelato at a new neighboring café.

“A big restaurant is coming,” said Thomas Mack, managing director overseeing hospitality and operations, regarding future expansion of the Croatia area. “We needed something to start with. Croatia is known as a summer destination, so ice cream fits perfectly with the surroundings and the theme.”

Food trucks offer needed meal offerings temporarily, but as Croatia begins its Phase II planning, major additions are still in the works.

Voltron Nevara can operate with seven trains, and the hourly capacity is 1,600 riders. The top speed is 56 mph. The track length is 4,544 feet long, with a top height of 107 feet. With a dark ride scene early on in the ride, plus a rotating turntable, the ride is an impressive two-and-a-half minutes long. Strong capacity is sustained in part by a moving station. Every ten seconds a row of riders is continuously loaded.

“The launch is amazing,” said Thomas. “Even though I knew the track and the layout, there were so many surprising moments. There’s no time to relax except maybe on the turntable, which is a perfect moment to take a little breath. And then the second part has the backward launch and then forward acceleration over more of the hills. It’s a beautiful ride — and intense — and still very smooth.”

The trains are undeniably beautiful in their styling. The genre of the coaster is termed “Stryker” by Mack Rides. It is a larger version (16 passengers in four rows) of its previous Big Dipper coasters.

With around 70 rides in the park, Voltron is only the second to go upside down. Mack Rides’ original Blue Fire was the first and only ride at Europa-Park to go upside down 15 years ago.

“It’s really state of the art,” Roland said. “In terms of layout, in terms of capacity, the ease of loading, and with the turntable — I think the standards of what we are building now is just fantastic.”

For those unwilling to take the challenge, the plaza area offers wonderful views as well as spectator pathways and viewpoints.

The roller coaster is sponsored by Rimac. The automobile maker’s Nevera is a high-speed limited-edition model (150 units). The starting price of a 2024 Nevera is around $2,200,000. A model is on display (behind glass) in the Croatia courtyard.

2024 is the park’s 50th season, with plans for the 50th anniversary (next year) already underway.

The value of membership and partnership

INDUSTRY VOICE: Ed Hodgdon, NEAAPA - The Northeast’s Entertainment Association

“NEAAPA is a small but mighty organization, doing great things.” That’s how Dorothy Lewis described the Association when she became its President in 2017. When I’m calling on businesses to join, one question I get asked is “why should I join you, when I am already a member of another industry association?” And it’s a fair question — what separates what I’m selling compared to what has already been sold to them. And my response begins with exactly what Dorothy said then.

The three pillars that this 111-year-old organization stands for every day are advocacy, information and networking. From advocating for common-sense rules and regulations with elected representatives and officials at all levels of government, to providing information and resources to strengthen their business, such as free training tools on NEAAPA Academy Online Training and free and confidential HR support from our new partnership with the Employers Association of the Northeast, to holding meet-ups and meetings, both in-person and online, connecting members to each other. The NEAAPA Thank You Pass, another free benefit of members, provides our member’s employees with reciprocal admission to other attractions around the region.

As this summer season gets underway, and I get ready to crisscross New York and New England visiting current and future members, I want to let you know that NEAAPA is here and ready to provide information and resources to help your business grow and succeed. You can find out more about NEAAPA by visiting neaapa.com.

We continue to do great things for our members as partners with them in the Business of Fun.

Coasting on family fun

AT NOTEBOOK: John W.C. Robinson, jrobinson@amusem*nttoday.com

As a teenager, I remember my father being proud of the being part of the team that brought the Cornball Express to Indiana Beach. I also recall his grinning boasts of it being a "family coaster," a ride designed to give younger riders their first step up from the small, portable kiddie coasters.

When I started in the industry, during a media event at the park, I took an associate's young daughter on the ride with me. She was just big enough for the ride's 42-inch height requirement (with adult), but her father recently had surgery and couldn't ride. As terrified as she was, she was ecstatic afterwards. Screamed and cheered the whole way with a smile plastered on her face at the ride's end.

It was a moment like that which kept coming to mind when rides like Quassy's Wooden Warrior and Kentucky Kingdom's Kentucky Flyer began opening. Here were rides that were never going to be part of the coaster wars, but were definitely going to draft coaster fans for the future of the industry.

It was rides like these that inspired Amusem*nt Today to add the Best Family Coaster catergory to the annual Golden Ticket Awards beginning in 2023.

But just as new coaster riders start small and grow, family coasters evolve and continue to expand what's possible for younger riders.

That innaugural Golden Ticket Award was taken by Dollywood's Big Bear Mountain. The park had already broken new ground on family coasters with its popular Firechase Express. However, Big Bear Mountain was a family ride that delighted both young and old, delivering nothing but joyous riders and thrills throughout.

For family coasters, it appears to be just the beginning. This season has already seen the debut of Holiday World's Good Gravy family coaster, as well as Kings Island's Snoopy's Soap Box Racers. Even the forthcoming Penguin Trek at SeaWorld Orlando promises a low 42-inch height requirement.

While normally not towering over any midway, the sky is the limit for the fun to be had on this new generation of family coasters.

AAA: Antique Auto Auction

ARLINGTON, Texas — Six Flags Over Texas had numerous items for auction during its recent Lone Star Coasterthon. The proceeds from the majority of the items that were auctioned benefitted the National Roller Coaster Museum and Archives (NRCMA). However, the park set aside an Arrow Chaparral car to auction in benefit for Give Kids The World. The Chaparral car (shown above with winning bidder Jay Horton who is on the left) was sold with a high bid of $3,000. The other items auctioned generated a $2,820 donation for the NRCMA. AT/TIM BALDWIN

Europa-Park plays

“Music of the Night”

RUST, Germany — When Europa-Park’s Euro-Sat coaster was rebuilt in 2018 and reopened as Euro-Sat CanCan Coaster, not only did new track and new trains offer a smoother ride experience, but a second station on the backside of the attraction made an upcharge VR experience available. The complex loading didn’t hinder the main operation of the ride owing to the completely separate station and a portion of transfer track that moved the VR gear-adorned guests into place.

There is much new at Germany’s most-attended park this year, but the VR “Coastiality” experience is themed to the musical “Phantom of the Opera.” Andrew Lloyd Weber fans who love roller coasters can enjoy an immersive experience that lasts close to 15 minutes. Queue line theming sets the stage, and a pre-show (while immersed in the gear) puts riders in the theater the night the Phantom takes his revenge. Journeying down into the underground lair of the Phantom, guests board boats in the cavernous canals and begin their adventure, all set to the famous music and beloved storyline.

This is a list of announced and confirmed projects for 2024 as of press time for Sartori Rides. This information was inadvertently omitted from the May 2024 What's New Guide. Amusem*nt Today apologizes for the error.

Brazil

Cacua Show, Itapevi….New theme park with five ride package from Sartori Rides: Roto Techno, Twin Twister, Balloon Wheel, Colorado Adventure, Safari Adventure

Columbia

Happy City, Medellin….Sartori Rides Colorado Express

Italy

Edenlandia, Naples….Sartori Rides Techno Jump (14 arms)

Fantasy Garden, Rome….Sartori Rides Techno Jump (12 arms)

South Korea

MyLand, Incheon….Sartori Rides Convoy

United States

ZooTampa at Lowry Park, Tampa, Florida….Aussie Trek — Sartori Rides Safari Jeep Convoy.

TRAVELING SHOWS

Diversiones ARCOS, Ecuador….Sartori Rides Airforce

Schaustellerbetrieb Welte, Switzerland.... Sartori Rides Techno Jump (12 Arms)

Warwick Enterprise, United Kingdom.... Sartori Rides Techno Jump (14 arms)

Watkins Amusem*nt Services, Australia….Sartori Rides Techno Jump Maxi (14 arms)

Name withheld, Mexico.... Sartori Rides Roto Techno (12 Arms)

Name withheld, Mexico.... Sartori Rides Roto Techno (12 Arms)

Name withheld, Spain.... Sartori Rides Techno Jump Maxi (14 arms)

•

In the April 2024 article "Showmen’s Museum expands, readies for leadership change," Jim Frederiksen's name was incorrectly spelled. Amusem*nt Today apologizes for the error.

Young riders are thankful for Holiday World's Good Gravy! arrival

Vekoma supplies North America's first family model boomerang coaster

AT: Tim Baldwin

tbaldwin@amusem*nttoday.com

SANTA CLAUS, Ind. — America is quite often at the front lines of new industry trends. On a rare occasion, there is a matter of playing “catch up.”

Vekoma introduced its line of family boomerang coasters in 2011. For more than a decade, the genre became a hot seller. Surprisingly, none were in North America.

Until now.

Holiday World has found the family-style coaster to be a perfect fit for filling a void in the ride lineup.

“It was very important for us to have an ‘in-betweener.’ The Howler is for kids, and the next biggest coaster is The Raven, which is the tamest of our three wooden coasters. But it is still thrilling and daunting to smaller kids. We needed to have something that appeals to them,” said Matt Eckert, president and CEO. “We took down Pilgrim’s Plunge several years ago, and our philosophy wasn’t going to be to put something there just to put something there. It’s got to be the right thing; it has to fit that area. Several years ago, we talked to Vekoma at IAAPA [Expo] and decided this was perfect.”

The height requirement is only 38 inches, so small children can easily ride.

“The Family Boomerang model has been one of our best sellers for years in both Europe and Asia, with more than 25 successful installations overseas,” said Ricardo Tonding Etges, North America sales, Vekoma. “We could not be more excited about seeing this model in the U.S.”

“The reaction has been beyond amazing,” said Eckert. “For those little kids to be able to do something they haven’t been able to do before, but it is still thrilling for them. It’s that ‘in-betweener ride, the next step for them.”

Named Good Gravy! (complete with an exclamation point), the ride is the anchor attraction of a new expansion called Stuffing Springs, nestled into the park’s Thanksgiving section.

“One thing I love about ours is that this one is a custom layout specifically for us and this new section,” noted Eckert.

He says the new area is a holistic experience. Admittedly, it is engaging and impressive. The Stuffing Springs area has larger-than-life props themed to Thanksgiving dinner, many of which have Easter eggs or humorous touches when looked at closely.

The photo-op-worthy sculptures were created by 3dxScenic.

“Our team was asked to create five giant-sized kitchen objects that tie in with the mid-century Thanksgiving theme,” said Mark Rosenzweig, principal, chief business officer, 3dx. “Conversations began back during IAAPA Expo 2022, which in the early part of 2023 led to several collaborative creative sessions with our team and the park. The neat thing about the sculpts is that they serve two purposes as quick visuals for riders on board the coaster and also as unique photo opportunities for nonriders exploring the Stuffing Springs play area located inside the coaster's footprint.”

“The thematic props are out of this world,” added Tonding Etges. “Not only they are super fun and perfectly aligned to the creative intent, but they also add to the look and feel of the area and create cool near-miss effects. It was an interesting process during the installation of the props to make sure they respect the safety envelope of the coaster.”

“Of the five, I would say from an artistic perspective my favorite has to be the stuffing box,” said Rosenzweig. “Our scenic art team hand painted this piece, which is rare in a print-heavy world. The result shows and reflects the time and effort put into this element. From a creative standpoint, I love the whisk. There is something so fun and whimsical about it, plus guests are able to walk inside of it for memorable photo opportunities.”

The coaster begins with a backward ascent of 77 feet. Once released, riders rush back through the station and into a curvy layout of 721 feet at 37 mph before rising into a reverse point that sends the train backward along the course.

“The family boomerang has everything that an attractive family coaster needs,” Tonding Etges told Amusem*nt Today. “It’s tall, it has speed (especially through the station), it goes forward and backward, and it has a nice pace and smooth twists and turns. It is also compact. As a result, it’s a great first real coaster for many young children and an attractive family-friendly coaster for grownups.”

To enjoy a ride on Good Gravy!, guests enter the queue house, which is a repurposed loading station from a former water attraction.

“Grandma Gracie’s house is probably my favorite thing about the experience,” said Eckert. “There’s so much nostalgia, and it sparks conversation. The orange kitchen counters are the same ones my grandma had.”

“The queue line is another winner of this ride,” chimed in Tonding Etges. “It’s well done, relatable and funny! Holiday World built a complete granny’s house!”

Indeed. Guests walk through Grandma’s house, and the retro feel immediately conjures memories of Thanksgiving dinners of old, provided guests are of a certain age. Completed in-house, the queue is unquestionably impressive.

“To find all the old appliances was a little bit of a team effort,” said Andrew Bolen, director of projects and planning, Holiday World. “The vast majority of it came from eBay, Etsy, Amazon … They really scoured our renderings to find each piece. Some employees even found some surprises from their grandparents.”

For those still not quite tall enough to ride, within the coaster structure is a small playground for even the youngest ones.

A story on Good Gravy! wouldn’t be complete without the mention of the trains being shaped like a gravy boat.

“It’s off the wall and quirky, but that’s who we are,” said Eckert. “The cars are just one more epic theme.”

Holiday World sent artwork of gravy boats they liked to Vekoma.

“I won’t lie, I had never thought that we would have to go so much ‘outside the box’ with train theming,” laughed Tonding Etges. “When we first heard from the park about the creative intent, the team in the Netherlands had to do a little research to understand the core of the Thanksgiving creative requirements. We ended up having a lot of fun developing the train theming and we worked hand-in-hand with the park to create it.”

“My personal favorite holiday every year is Thanksgiving,” said Rosenzweig. “What the Holiday World team has done with the tongue-in-cheek mid-century storytelling and humor is at the core of what makes Good Gravy! so fun and memorable. The theme is unapologetically cheesy fun, and I love it.”

For fourth-generation owner Leah Koch-Blumhardt, her favorite thing about the expansion boils down to the fun that went into putting it together. “We all discussed a few ideas for names. We’ll ‘say it’s Good Gravy!’ and think about how that feels, and we settled on it. We plan this stuff in a room together and hope people will like it and think it’s funny like we do. It’s great to see people who can see it come to life and enjoy all the hard work we put into it.”

“This is the most seamless project we’ve ever done from start to finish,” said Eckert. “From the engineering and design to the theming and execution and the training and handover — it’s just been fantastic. I could not be happier.”

Legoland Windsor debuts Minifigure Speedway coaster from Zierer

AT: Tim Baldwin

tbaldwin@amusem*nttoday.com

WINDSOR, Berkshire, England — Operated by Merlin Entertainments, Legoland Windsor has something new to cheer about. A race is on.

The chain of Legoland parks has always been aimed at children and their families. The new attraction for 2024 is a project everyone can get excited about. A new roller coaster attraction debuted this spring; it’s called Minifigure Speedway, which capitalizes on the popular figures by the toymaker and comical films.

“Minifigure Speedway was approximately two years in the making — from those initial idea sessions to opening,” said Amy Loudon, public relations manager. “The ride has been so well received by our guests since it officially opened on March 29, and it’s amazing to finally see people enjoying the new coaster!”

Supplied by Zierer, Minifigure Speedway is one of the manufacturer’s Force coaster models.

“The Zierer Force Coaster Series has a thrill level for the entire family,” said Bill Ossim, North America Sales, Zierer.“The Force Coaster Series starts with just a simple oval that is a great ‘first coaster’ for the kids, and the series progresses up through a thrilling family coaster.”

The layout for Minifigure Speedway was custom-designed for Legoland.

“The Force Coaster profile can be designed to fit any location and thrill level the customer desires,” added Ossim.

The space was previously occupied by a former attraction.

“The site used to be home to Raft Racers (which opened in 1999, then called Extreme Team Challenge),” Loudon explained to Amusem*nt Today. “Replacing Raft Racers, Minifigure Speedway is situated in front of the Mansion House on the hillside next to Miniland, overlooking Duplo Valley.”

Prior to Minifigure Speedway’s debut, the park’s most recent coaster was a Duplo-themed kiddie coaster in 2020. Before that, the only other coasters in the park were built in the 1990s, so this attraction is of notable significance in Legoland’s ride lineup.

“At Merlin Magic Making (MMM) there are lots of details that are considered when creating new attractions for guests, including rollercoasters,” Loudon said. “With Minifigure Speedway, the Creative team at MMM and our partners at The LEGO Group started off the process with an ‘ideas session.’ From concept to creation, it can take two years or more to design a rollercoaster; this includes meticulous craftsmanship, designing every element — from the awe-inspiring wow elements like our giant minifigure Roxie to the finely tuned soundtrack and mesmerizing graphic design.”

In a bit of irony, Roxie is the world’s largest minifigure, standing at 30 feet tall and sporting a racing helmet.

The queue takes on a racing feel with “crash barrier” rails and checkered flags.

Built onto the side of a hill, the attraction takes advantage of its terrain. The top speed is 35 mph, which is the fastest ride in the park.

As with numerous attractions at Legoland parks, parents are able to enjoy the new experience alongside their children.

“We have several customers that have installed various Force Coasters at multiple locations, and they are very pleased with the performance of these rides and how they deliver a great product for their guests to enjoy, especially since the parents can ride with the kids,” Ossim told AT.

The restraints are individual lap bars, which allow each to be adjusted to the height and size of the individual rider.

Because it is a racing coaster, there are two parallel loading points inside the station, one for Team Legends and one for Team Allstars. The two trains are dispatched at the same time and are pulled up in reverse by a tire lift. Once released, both trains speed through the station and round curves and race through a billboard. One of the ride’s highlights is the interaction between the trains traveling in both directions. The coaster is a shuttle type, so the trains reach a reverse point, also tire-driven. Once released, the course is taken again, this time backward.

The large investment has brought new energy to the park, and its opening drew large crowds.

On May 24, a nature-inspired villa of accommodations opened. Called Woodland Village, the new lodging offers a more tranquil experience in comparison to the active energy at the resort hotels.

The park opened in 1960 as a safari park. After remaining shuttered for four years in the mid-1990s, the park was acquired and rebranded as Legoland Windsor in 1996.

•legoland.co.uk

Bolliger & Mabillard's Iron Menace dives into the Lehigh Valley

AT: B. Derek Shaw

bdshaw@amusem*nttoday.com

ALLENTOWN, Pa. — This season visitors to Dorney Park & Wildwater Kingdom have a new roller coaster to experience: Iron Menace. The Bolliger & Mabillard (B&M) dive coaster is the first brand new attraction since Hydra the Revenge (floorless, also B&M) in 2005. (There have been other rides relocated to the park from elsewhere, however this is the first new installation in 19 years.)

The custom-built eighth roller coaster is situated in a brand-new area called the Steel Yard, which pays homage to the rich steel making history of nearby Bethlehem and the now defunct steel works.

After ascending 160 feet, a three-second pause at the pre-drop apex allows riders to look straight down before plummeting a 95-degree drop to begin the first of numerous twists and turns. Next is an Immelmann (a half-loop followed by a half twist,) a zero G-roll, tilted loop (the first on a dive coaster) and finishing with a 360-degree flat spin. All this takes place in 2.169 feet of track at 64 miles per hour. Support columns are gray with autumn red track. Through-put is 1,140 passengers per hour aboard the two trains with three, seven seat rows. Riders must be 48 inches and taller. This is the first B&M dive coaster in the northeastern United States, the seventh in north America and the 14th worldwide.

“When we envisioned a new thrill ride for Dorney Park, we knew we needed to design a completely unique experience to the northeast. In doing so, we wanted to make sure it was rooted in the Lehigh Valley and the unique industrial, paranormal history that is in the area,” said Clayton Lawrence, corporate creative producer of Cedar Fair parks. “At Cedar Fair, we’ve committed to story-based regional attractions. We wanted to make sure this had relevance in the local market and local area.” Theming pays homage to the rich iron and steel making industry known for in the Lehigh Valley. The storyline is based on Hiram S. McTavish, a steel baron. Guests enter his cursed defunct factory to board his old rail transporter (a.k.a. Iron Menace).

The whole process transpired over a year and a half in the planning stage and nine month in the construction phase. Ryan Eldridge, manager public relations and communication for the park talked about the stress, sleepless nights and anxiety leading up to the opening of the finished product, “It’s a roller coaster opening a roller coaster is what I like to say.” Asked about working with B&M, “In my mind, they’re second to none after this experience.”

Sophie Bollinger, president of B&M, based in Monthey, Switzerland was asked about working with the park. “It’s amazing. We had very nice cooperation.” Iron Menace is the largest single investment in the parks’ history.

Lawrence explained the gap between brand new rides at the park. “I think that this is a growing market now. We had different change in management and philosophies. We had a few recycled attractions. Now we have a refined commitment to the area because it is a growing market.”

Iron Menace occupies 2.7 acres in the new Steel Yard section. Other attractions in the area include M T Buckets (renamed and rethemed Larson International flying scooters), a new gift shop, catering pavilion and themed landscaping.

There is also a new Iron Menace American lager beer manufactured by Funk and Illumination Brewing in nearby Emmaus, Pennsylvania, which is available in the park.

“It just feels really cool to have something new and exciting here and I think everybody will really connect with that, in a special way,” said Eldridge.

“Iron Menace isn’t just about an investment in our park, it’s an investment in our community and region. It’s furthering our commitment to support the Lehigh Valley economic development for another 140 years,” said Jessica Nederman, vice president and general manager. The park traces its route back to 1884 when it first debuted as a summer resort.

dorneypark.com

Quassy Amusem*nt Park opens with new game, pavilion renovations

AT: Pam Sherborne

psherborne@amusem*nttoday.com

MIDDLEBURY, Conn. ­— Quassy Amusem*nt Park, located in Middlebury, Connecticut, opened its 116th season last month giving something extra to guests. Those extras include a new shooting game called Deadeyes Gallery, which has been very well received, said park officials. In addition, officials made significant renovations to its Fieldside Pavilion, which can now easily handle groups of 2,000 and more.

Deadeyes Gallery is a multi-player, pirate-themed electronic gallery. It features more than 50 targets and the best ones, if hit properly, will spray water at the customers.

Manufactured by U.K.-based Pan Amusem*nts, the game was purchased from the David Dean family of Joyland Park in Lubbock, Texas. Joyland Park closed after its 2022 season.

IRM Rides' Sam Shurgott brokered the deal.

Players get 20 shots for $1 and can play the game using cash, credit or Quassy Cash.

Park officials said the game is easy to run and no employee is needed.

The Fieldside Pavilion renovations focused on creating more room for more lasting memories among families and groups like field trips, reunions, corporate events, birthday parties, prom parties and even weddings.

The pavilion was originally built in 1937 as a gathering space with a roller rink. It is one of the park’s original fixtures, along with the lake equipped with paddleboats, a classic carousel and amusem*nt park-style food.

The full remodel of Fieldside Pavilion included adding a new space for events and shows, as well as new restrooms. The pavilion received a new roof, all new electrical lights, skylights and air vents.

The existing exterior structure will remain as part of Quassy’s preservation efforts.

Out of the 200,000 guests that Quassy attracts each year, over 25% of them come as a group.

Despite the rising costs associated with making park improvements and regular annual repairs and maintenance, Quassy officials decided not to raise its prices for the upcoming season.

“Price hikes have unfortunately become common and necessary across all industries,” said Eric Anderson, park president. “Our decision to maintain consistent pricing ensures every family and group, no matter how large, can enjoy the magic of a fun-filled day at Quassy without breaking the bank.”

Quassy Amusem*nt Park and Waterpark began full-time 2024 season operations over Memorial Day weekend. Season passes cost $99.99. Adult one-day passes to either park are $32 per person. An all-day combo ticket for both parks is $41.99. There is special pricing for those under 45 inches, seniors and members of the military.

•quassy.com

Super Nintendo World details revealed for Universal's Epic Universe

ORLANDO. — In 2025, guests can jump into the action of their favorite video games when Super Nintendo World makes its much-anticipated debut at Universal Orlando Resort as one of five imaginative worlds at the forthcoming Universal Epic Universe theme park. Developed in partnership between the visionaries of Universal Creative and Nintendo, the vibrant land combines iconic Nintendo characters with Universal’s renowned craft of creating innovative theme park experiences to deliver a multi-sensory environment where guests can experience the fun and adventure of Nintendo games in a whole new way.

Universal revealed official details about all that awaits in Super Nintendo World at Epic Universe — featuring attractions plus dining, shopping and interactive experiences inspired by the Super Mario franchise and — for the first time in the U.S. — Donkey Kong Country.

Like previous incarnations of Super Nintendo World (at other Universal parks), the experience begins the moment guests enter the portal to the land, being transported through the iconic green pipe into the immersive land. As guests emerge from the pipe, vibrant scenery and exciting kinetic energy surround them as they are greeted by the familiar sights and sounds that they’ve experienced on their Nintendo game consoles — from the towering Mt. Beanpole and majestic Peach’s Castle to swaying Piranha Plants, pacing Goombas, spinning coins and more.

Within Super Nintendo World, guests will find Super Mario Land. The centerpiece of this section is the popular Mario Kart: Bowser's Challenge attractions. Similar to previous incarnations — at Universal Studios Hollywood and Univervals Studios Japan — guests are invited to join Team Mario and battle Team Bowser for the Golden Cup in this groundbreaking attraction that fuses augmented reality, projection mapping technology and elaborate environments to bring the fun of the Mario Kart video game series to life in a compelling ride-through experience.

In the same area, the Yoshi’s Adventure attraction will make its U.S. debut. This family-friendly ride, allows guests of all ages to enjoy breathtaking views of Super Mario Land as they travel through Mushroom Kingdom landscapes in search of glowing eggs — encountering many familiar characters along the way.

At the edge of Super Mario Land, guests will discover an entrance that leads them to Donkey Kong Country, where they’ll explore the lush, tropical landscape from the video game series, complete with tall trees, waterfalls, landmarks such as The Golden Temple and more.

The centerpiece attraction within Donkey Kong Country will be Mine-Cart Madness. Daring guests will hop into a mine cart and careen through the jungle to help Donkey Kong and Diddy Kong protect the coveted golden banana on this first-of-its-kind family coaster. Utilizing a one-of-a-kind ride system, innovative technology and a unique coaster design, Mine-Cart Madness will send riders on a thrilling adventure where they will experience the jaw-dropping maneuvers that they’ve seen Donkey Kong and the mine carts perform in the video games — including getting blasted out of a barrel, seemingly jumping over gaps as they speed along a rickety track.

•universalorlando.com

Legoland California welcomes new characters, parade;

new themed land and coaster coming for 2025

CARLSBAD, Calif. — Legoland California Resort, operated by Merlin Entertainments, revealed new costume characters for North America's first Lego World Parade, set to launch this summer. The parade will feature a vibrant cast of five costume characters, each bringing their unique Lego charm to their floats along with more than 50 entertainers who will dance and march along as the parade makes its way through the west side of the park.

In honor of Legoland California’s 25th birthday, Fire Chief Freya, Scuba Diver, Scallywag Pirate, Lloyd and Hopsy will star in The Lego World Parade with an all-new original soundtrack that will have visitors bopping along throughout the summer.

Fire Chief Freya will lead the parade on a Lego City Firetruck float. She'll be followed closely by the fearless Scuba Diver, an explorer of the ocean depths who is ready to share her underwater adventures with guests while aboard the Lego City Deep Sea Adventure inspired float. In more sea-themed fun, Scallywag Pirate — a swashbuckling adventurer — bring more excitement to the parade on his treasure-seeking pirate ship float. Not to be left out, Lloyd the ninja will stealthily make his way through the parade aboard an impressive Lego Ninjago Dragon float. Finally, some youthful fun will shine with the arrival of Hopsy — the bright red Lego Duplo bunny — who will hop along at the tail end of the parade on her own Lego Duplo inspired float.

A new space-themed land, complete with an indoor roller coaster, is headed to park in 2025. While the Carlsbad theme park has made no formal announcement, plans for what is being called Lego Galaxy were unveiled during a meeting of the city’s Planning Commission, which recommended approval of the project.

The planned attraction — which will require the relocation of the park’s popular Driving School and Junior Driving School to another area of Legoland — will also include what appears to be a spinning ride, described as three cantilever arms that “carry a counter rotating gyro element holding four gondolas at each end” that together will be able to accommodate 24 passengers.

Supporting documents for the plans that went before the planning commission also describe a coaster where passengers are launched out “in an exploration mission into the uncharted Lego Galaxy in their own customized Lego spacecraft.”

Universal Studios Hollywood adds The Fall Guy preshow

UNIVERSAL CITY, Calif. — Universal Studios Hollywood, in collaboration with Universal Pictures and 87North, presented “The Fall Guy Stuntacular Pre-Show,” inspired by Universal’s new 87North film The Fall Guy, as part of the theme park’s “WaterWorld” attraction. The preshow ran April 27 through May 19, 2024. It's performances were coordinated to coincide with the theatrical release and run of The Fall Guy which arrived in theaters on Friday, May 3.

This all-new entertainment performance featured an original storyline designed to provide an entertaining peek behind the curtain of how stunt performances are designed and brought to life, while celebrating the artistry of the film industry’s unsung heroes — the stunt performers.

The show was produced by 87North Productions, the production and action design company founded by David Leitch (the film's director) and producer Kelly McCormick. This duo were the creative force behind such iconic tentpole films as Bullet Train, Fast & Furious Present: Hobbs & Shaw, Deadpool 2, Atomic Blonde and John Wick.

“We make movies to give audiences an experience, and what better way to amplify 87North’s brand of action storytelling than to evolve into live events,”said Leitch. “We are so thankful to our partners at Universal who embraced our ideas and gave us the platform to do something really fun and immersive with The Fall Guy.”

Using the existing “WaterWorld” set, the action-packed “The Fall Guy Stuntacular Pre-Show” featured dynamic new stunts and entertained guests with an exclusive performance that could only be seen at Universal Studios Hollywood.

An exclusive social engagement, The Fall Guy photo op, was also available within the theme park.

Wilderness at the Smokies

opens Cloud Coaster

Sevierville, Tenn. — Extreme Engineering unveiled its latest Cloud Coaster installation — Rocky Top Glider — at Wilderness at the Smokies in Sevierville, Tennessee. The ride is the first family coaster that soars guests through various rooms of an adventure park, interacting with other attractions throughout the indoor facility. The suspended coaster offers 400 linear feet of track, with two lift hills, soaring riders high in the sky.

COURTESY EXTREME ENGINEERING

Sandbox VR expands experience, franchise opportunities in U.S.

AT: Susan Storey

Special to Amusem*nt Today

SAN FRANCISCO, Calif. — For years children shouted, “Red light, green light” during playground games. In 2021, the game was given a sinister spin on Netflix’s “Squid Game.” Late last year, through an exclusive relationship with Netflix, Sandbox VR invited its guests to put on a tracksuit and transform into a Squid Games contest participant.

“Everything we do at Sandbox VR serves a purpose,” Lee Hebditch, director, global franchise operations, Sandbox VR, told Amusem*nt Today. “Since we began in 2016 we have been focused on providing highly immersive experiences in the virtual world. We set an incredible standard early on, and we keep innovating. For example, our relationship with Netflix allows us to develop content that is attached to a world-class IP. It’s truly extraordinary and this is only the beginning.”

In April, Sandbox announced franchise opportunities are now available in the United States. “We currently have 46 locations globally, including 32 company-owned stores in the U.S.” Hebditch shared. “With this announcement, Sandbox VR is more accessible than ever. The fantastic performance we have created with our holodecks appeals to a wide range of demographics.”

As a singular entertainment experience, Sandbox is a standalone proposition, “We offer a scalable product,” Hebditch furthered. “A typical Sandbox VR location is between 4,000 to 6000 square feet in size. This can hold up to four complete holodecks. It is also possible to run a successful operation with just one holodeck. We are providing opportunity and choice for potential new franchise owners.”

Hebditch says the social engagement players have with each other during a Sandbox experience sets the company apart from others in the VR space. “We are highly immersive. Our technology and gear provide real-time feedback as players engage with each other. We have created efficiencies and streamlined processes to make the entire experience accessible to all ages and abilities. This opens the door to a wider range of guests. Our research has shown us we have a 50/50 guest gender split. We offer something for families to do together, a date night experience, a party or celebration option and even corporate teambuilding.”

“Our newest experiences are fully wireless,” he continued. “This removes the need for guests to wear a server on their back. Such gear can be cumbersome and awkward after a few minutes and detract from the experience. We remain focused on continuous improvement.”

For marketers, it can be difficult to explain a VR product or experience to clients and customers. The user experience itself is the best sales pitch. Pop culture and TV fans can reference Star Trek: The Next Generation’s holodeck or the X Men’s Danger Room to make an easy mental image of the Sandbox VR experience. Put simply, Sandbox VR has created the neighborhood holodeck.

Motion capture cameras, 3D precision body trackers, custom hardware and haptic suits come together in an innovative, seamless experience that transports players to whichever environment or storyline they choose.

“We want our guests to come back again and again,” Hebditch continued. “Each storyline features multiple arcs allowing for new and repeat play with every experience.”

“The customer journey begins the moment our guests arrive. As they walk through our corridors they enter the story. This continues as they gear up, choose weapons and prepare together. As they move through the scenes, they’ll feel heat or blowing air from specially placed fans and other effects. Once complete, everyone receives a video that we captured and edited into a movie trailer. The video seamlessly blends assets from the storyline with cuts of the players themselves in action. They can see how they looked, reacted and responded to everything throughout the experience. This visual souvenir is meant to be shared with others and across social media.”

“We have found many players immediately want to take part in back-to-back experiences,” Hebditch added. “They’ll complete their story and ask to go again to try for a different outcome. This social, shared experience keeps them coming back.”

Like others in the attractions and LBE industries, the impact of the pandemic has continued to play a role in Sandbox’s business. “We know social engagement is important to everyone. With many people still working from home, they want to leave their house at the end of the workday to connect and engage with others.”

As Sandbox VR grows its brand in the U.S. and invites potential franchisee owners to learn more, Hebditch is confident about the company’s future. “Our user experience speaks for itself. We have a tremendous pipeline of organic inquiries from people who discovered us as a guest and now want to open their own Sandbox VR location.”

Echoing his statements from the April franchise announcement, he finished, “Sandbox VR is the industry leader. The social aspect our guests enjoy along with the complete immersion of the full experience is like no other. We are poised for incredible growth and excited about all that lies ahead.”

•sandboxvr.com

Year-round entertainment hub coming to Kansas City

Bonner Springs, Kan. — Enthusiasts will soon be able to pack their bags and visit Destination KCK, a year-round entertainment destination coming to Bonner Springs, Kansas.

Destination KCK will transform the 180-acre land parcel into a resort and vacation destination. The resort will attract visitors with immersive themed areas — accessible by foot or boat — which offer a blend of distinctive retail and dining experiences. Highlights include an RV park resort, a Christmas village and picturesque lakeside hotels. One of the hotels will be adjacent to the highly-anticipated Mattel Adventure Park, which was announced in April. Epic Resort Destinations, the creators of award-winning, must-see destinations, will design and operate the new attraction.

“We are excited to bring this attraction and entertainment-based development to Kansas,” said Epic Resort Destinations CEO Glen B. Bilbo. “Destination KCK will be the perfect place to escape with the entire family. If you're planning a day at the Mattel Adventure Park, a family weekend at our hotels or luxury RV Resort or organizing a conference or special event, Destination KCK has it all. With options for shopping and lakefront dining and an exciting array of attractions and seasonal festivals catering to all ages, Destination KCK ensures an unforgettable experience filled with family fun and entertainment."

Designed around a central, 12-acre lake providing waterfront views for guests staying at one of the three resort hotels, Destination KCK also offers a variety of lakefront experiential dining options. To enhance the experience, guests can take a boat excursion, a trip on a personal watercraft or a zipline adventure over to the resort. Visitors can also enjoy thrilling, heart-pounding theme park rides at Mattel Adventure Park or stroll through a Christmas village where they can enjoy exclusive retail experiences and celebrate the holiday season 365 days a year.

In addition to the more than 500 hotel guest rooms, Destination KCK has a luxury RV park resort and custom cabins for a unique glamping experience.

The destination will also bring an anticipated 1,750 new jobs to the region, boosting the local economy while providing valuable employment opportunities for area residents.

Pima County Fair has record-breaking run, attendance up 10%

AT: B. Derek Shaw

bdshaw@amusem*nttoday.com

TUCSON, Ariz. — The 11-day Pima County Fair attendance was up 10 percent with pre-fair ticket sales up 49%, the highest ever.

“We had perfect fair weather this year, not too hot and not too cold,” said Launa Rabago, entertainment and marketing manager. “We had a few gusty days but put our weather plan into place, tied things down and as normal for Tucson, winds die down by early evening and did not affect the fair overall.”

The theme of the 111th edition of the fair was “Sugar Fueled Fun!”

This year Ray Cammack Shows (RCS) brought 55 rides, 36 games and 17 food stands for the carnival midway. Nearly half of the rides were kiddie ones. There were no new rides to the fair. A KMG Overdrive was supposed to premiere at the fair, however, it was still in the Port of Baltimore due to the Francis Scott Key Bridge collapse earlier this year, preventing delayed travel to the carnival operator.

The three most popular rides included Wild River (Reverchon Industries), Big Wheel (Lamberink) and Titan Booster (Fabbri Group).

“We have a long-standing relationship of nearly 30 [years] with Ray Cammack Shows. We miss them when they leave and are full of joy when they return each April,” is how Rabago described the fair’s long-term experience with the Laveen, Arizona carnival.

Rabago was asked what sets this fair apart. “We are unique in that we try to add non-traditional events and entertainment to the traditional mainstays of the fair. We invite thought-provoking themes, entertainers and educational exhibits to keep conversations going about the fair.”

Special fair promotions included a weekday ride pass presale before the start of the fair with 10 rides or games for $20.

“We added a new promotion this year on Tuesday of the fair with $3 rides until 6:00 p.m. As in the past, we have a different promotion Sunday through Thursday of the fair to target different demographics,” said Rabago.

There were food drives on both Sundays when attendees could gain fair admission with three cans of food until noon, which benefited the Community Food Bank of Southern Arizona. All told, 17,842 pounds of non-perishable food items were collected, and 7,002 meals were generated for the community. Also, there was $8 admission every day with active or retired military ID, and for fair attendees 55 and older, and $6 admission for youth six to 10. Five and under were free. On Monday, the fair offered $6 admission and one free Ferris wheel or carousel ride for fairgoers ages 55 and above.

In the food area, RCS introduced the Pickle Split, Swirl Soft Serve Pineapple Juice and Coconut Cream. Also, Sawyers introduced the $9.99 value meal of options of fish/chips/drink, piggly burger/piggly fries/drink or Sausage/Piggly fries/drink, selling thousands of meals.

With a $400,000 total advertising budget, it was spent on outdoor, radio, print, TV, streaming, digital, social, mobile app and email marketing.

Entertainment included Chevelle, Sublime with Rome and Wiz Khalifa among the offerings. It is interesting to note that COVID-19 is not an issue with attendees these days, however, entertainment talent cited the recent pandemic as the reason for not doing meet-and-greets as they once did.

There were no employment challenges this year. “We were able to fill all positions. We conducted a job fair but most positions were filled before the job fair. We are considering not having a job fair next year,” said Rabago.

“The Pima County Fair is Tucson’s largest annual event, with a third of Pima County residents turning out for the fair. We strive to remain relevant, changing, affordable and always improving,” said Rabago. “We believe these efforts help us to remain an annual favorite community event!”

The next fair takes place April 17 – 27, 2025.

•pimacountyfair.com

Slides provide the cornerstone for Frederiksen's career of 'Fun'

AT: Ron Gustafson

Special to Amusem*nt Today

TAMPA, Fla. — For Jim Frederiksen, reputation is everything.

“I owe my good business sense to my father as he taught me to be fair, and honest in dealing with everyone,” Frederiksen said during a recent interview with Amusem*nt Today.

And that philosophy has paid dividends throughout the years for the man best known for his popular Fun Slide produced by Frederiksen Industries, Inc.

An entrepreneur since childhood, Frederiksen, now 80, reflected on the stepping stones he used to find success in the amusem*nt industry.

“When I was 10, I made $5 a week delivering the morning newspaper on the Air Force base in Ohio, where my father was stationed,” he recalled. “By the time I was 11, I was delivering morning and afternoon papers and had also started a lawn mowing business.”

The family moved to Tampa shortly afterward and Frederiksen continued working in lawn care. While still in high school, his venture grew to the point where he had three part-time employees helping him.

Bit by the industry bug

“I was 27 when I got into the outdoor amusem*nt industry in 1971 with go-karts. I haven't looked back since,” Frederiksen noted. He had a number of locations in Florida and Georgia before hitting the road in 1983 with L.D. Wheeler's Florida-based Larry's Amusem*nts.

“I ran a bulldozer game there and had three rides. We played the South and some New York City spots booked through Sonny Dickerson,” he said of his time with the carnival.

But Frederiksen had an idea about “building a better mouse trap” (slide) and it came to fruition in 1985 when he produced his first steel-framed slide — a piece he compared to “something in between a Childress* and Hrubetz.”

*EDITOR'S NOTE: Bob Childress was the owner of South Carolina's Childress Shows and began manufacturing rides in 1975, the first being a swing called Musical Chairs. He introduced his giant slide shortly after, and it soon became the most popular piece made by the Childress Manufacturing Co. Childress was also known for his Expo Wheel, a single-trailer gondola Ferris wheel, as well as a few kiddie rides. Childress stopped producing rides in 1997, selling the Expo Wheel side of his business to the Wadkins family in Maryland. The former Frank Hrubetz & Company was an Oregon firm that produced popular rides such as the Paratrooper, Round Up, Tip Top and portable slide.)

Frederiksen booked his first slide with Larry's Amusem*nts in '85, yet readily admitted he got tired of the road life and gave it up two years later.

The advent of the

aluminum frame

“I went to Clyde Mulligan's shop in Gibsonton (Florida) in 1987, where we built five aluminum (frame) slides,” he said of the transition. “The big differences with our slides were that the frame didn't need to be painted and it could be pulled with a one-ton pickup truck.”

Mulligan, who died in 1998, was also a veteran showman and opened his own manufacturing facility in the 1970s after deciding to settle down. Popular rides produced by the company included the Saturn 6 and Mulligan Swing. Later additions, still produced today by son Bill, include the Sea Ray swinging ship, swing and a gondola wheel.

“My first sale was to Corky (Les) Powers (Amusem*nts of Rochester, today doing business as Powers Great American Midways),” Frederiksen said of the manufacturing endeavor. “To this day he is my best customer having purchased eight slides over the years.”

In 1989 Frederiksen decided it was time to open his own manufacturing facility and rented a building in Tampa. Three years later, he moved to the current 33,000-square-foot location where slides in various sizes are currently produced.

“I have three guys working for me now, and they have been with me for 30 years,” he asserted. “Our most popular slide is the 90-foot version. We sell four times as many as the smaller 65-foot slide. We also do a five-lane, 120-foot slide, but it never went over very well.”

More than anyone

Today, Frederiksen Fun Slides are a staple on many carnival midways and even featured as stationary attractions in amusem*nt parks.

Frederiksen was eager to point out that the company has sold more than 250 units, “more than all other domestic companies combined.”

The Childress slide probably ran a close second, as he said around 110 of those were built.

The key advantage to the Fun Slide is the aluminum framework, which is virtually maintenance-free. And Frederiksen speaks from experience when it comes to keeping a ride looking fresh.

“Most people don't understand how difficult it is to paint a slide with a steel frame. It's a bear and I painted my steel one, so I know,” he pointed out. The other key factor is that Frederiksen slides don't require a semi to move them over the road. The ease of transport has also played heavily into sales to rental companies.

While most business for Frederiksen is domestic, three slides have been sold in Australia, while others have found homes in Tahiti, South America, Canada, Mexico and Puerto Rico.

“The mid-90s were our biggest in terms of volume, but last year was our most profitable,” Frederiksen said of the business. “This year is looking good, too, as we have one slide in stock now and three more to build with orders.”

“I also realized that if I financed my slides, I could sell more,” he added. “I learned that from Bob Childress and started financing any ride out there to individuals I knew who were trustworthy.”

Another

carnival operation

Frederiksen also partnered with industry veteran Gene Chaffee in 1994 to buy Amusem*nts of Buffalo. The 15-ride carnival played locations from Florida to New York in its first season and had three units in operation with 55 rides before closing down in 2004.

“I was so busy with the slide business, I couldn't spend time with the show, so I pulled the plug after a decade,” he said of the decision to sell off those assets.

Chaffee, an acclaimed master when it comes to refurbishing rides, currently operates a maintenance shop for Michigan's Wade Shows.

Giving back

“The industry has been great to me,” Frederiksen reflected. “I always looked up to Ivan Arnold (1936-2021) of Arnold's Amusem*nts as he was a straight shooter. And I came to realize that you live off your reputation.”

He continued, saying: “I have given back in many ways over the years, with my most notable contribution being $1.2 million to build the IISA (International Independent Showmen's Association) Museum in Gibsonton.”

That contribution led to the structure, which has more than 52,000 square feet of exhibits, being named after Frederiksen. He came through with another $1 million earlier this year for a 16,000-square-foot addition.

He was inducted into the IISA Hall of Fame in 2018 and is emeritus of the association and the museum board.

“I'm so proud to have so many show folks as my friends,” Frederiksen said in conclusion. “And seeing happy faces at a carnival — you can't beat that.”

•funslide.com

ESU celebrates 70th anniversary, Belgian Showmen elect officials

BERLIN, Germany — It is one of the oldest European professional organizations with more than 70,000 members in 19 countries: the European Showmen's Union, or ESU for short. In 1954, three years before the signing of the Treaty of Rome that led to today's European Union, national showmen's and amusem*nt park associations joined forces to form a Europe-wide interest group. This year marks the 70th anniversary of the European Showmen's Union.

The members of the Belgian Showmen's Association La Défense des Forains Belges (VBF-DFB) elected the current Secretary General Steve Severeyns as the new president of the showmen's organization at their general assembly in February. Severeyns, secretary general of the European Showmen's Union since 2012, succeeds Walter Dotremont, who stepped down at the age of 74 after 12 years as chairman. The general assembly appointed Dotremont as honorary president for his many years of service to the VBF-DFB. Dotremont was elected as the new general secretary.

After his election, Severeyns said, "It is a great honor for me to represent the Belgian Showmen's Association and our funfair culture at the local, national and international level. I will work to promote innovation and sustainability in the fairground industry with respect for its historical origins and with an eye to the future. I would like to thank Walter Dotremont for giving a new generation of showmen and showwomen the opportunity to further modernize fairgrounds and make them fit for the future. My team and I are ready to do this with great dedication and commitment." The new VBF-DFB President also addressed the two Belgian sister organizations. "Good cooperation can only advance our fantastic industry," emphasized Severeyns.

On behalf of the ESU, President Albert Ritter warmly congratulated Severeyns on his election. "With this decision, your many years of work at La Défense des Forains Belges are being recognized as they deserve," explained Ritter. "I wish you a happy hand at all times in your important work for the benefit of our beloved profession of showmen and showwomen in Belgium and throughout Europe. I look forward to continuing our good, collegial cooperation in the future," said the ESU President.

Urbnsurf opens second Wavegarden park in Australia

AT: Jeffrey Seifert

jseifert@amusem*nttoday.com

SYDNEY OLYMPIC PARK, Australia — In April, Urbnsurf Sydney opened to the public as the second Wavegarden Cove park in Australia and the eighth in the world.

The new cove is in Sydney Olympic Park, a suburb named for the 2000 Olympic Games. It is located between Greater Western Sydney and Sydney proper, just 13 kilometers (8 miles) from the Sydney central business district. Sydney Olympic Park, originally developed for the Games, features large sports and entertainment areas, as well as commercial development, residential buildings and extensive parkland. With venues hosting more than 5,500 events each year, along with large open green spaces, playgrounds and cycleways, the city is an attractive destination for visitors of all ages and a perfect location for the newest Urbnsurf park.

Urbnsurf Sydney is a repeat customer of Wavegarden, following the success of its first Wavegarden Cove in Melbourne, which opened in 2020. The AU$75 (US$49.6) million investment offers the surf park, leisure pools, shops, dining, private cabanas and plenty of space to relax with a drink and take in the incredible views.

Although Sydney does have several surfing beaches, they are often crowded and dependent on the weather. The revolutionary Wavegarden Cove provides access to consistent waves, seven days a week — and with state-of-the-art LED lighting is able to operate from 6 a.m. to 10 p.m. every day. Even the location within the park was taken into consideration; with a north-south lagoon orientation, the cove was strategically placed to suit the prevailing winds.

“This new Sydney project highlights the value and trust that Urbnsurf has in Wavegarden,” said Fernando Odriozola, Wavegarden's chief commercial officer. “This is reassuring for our other clients and their investors, not only because we are the only surf park developer in the world with eight surf parks in operation, but also because one of our clients now has two.”

“We created Urbnsurf Sydney based on the invaluable experience and insights we gained from successfully developing, launching and operating Australia’s first surf park Urbnsurf Melbourne in 2020,” said Damon Tudor, CEO of Urbnsurf. “We’re proud to be considered a pioneer in this exciting new industry as we become a global first in opening our second park in Sydney. We can’t wait to show our local customers in Australia and the world what we have achieved.”

Wavegarden, headquartered in San Sebastian, Spain, consists of engineers, architects, computer science and fluid dynamic experts, water treatment specialists and those responsible for business development and operations. Similar to other recent projects, the Syndey lagoon will be divided into two halves, each capable of producing different types of waves at the same time. Beginners can learn how to surf with gentle waves in one half of the pool while experts can hone their skills on larger waves in the other half.

Wavegarden's noise-free wave-generating technology can create up to 1,000 waves per hour depending on the wave setting and operational requirements. The machinery is capable of running in non-stop mode and can produce sets of waves of almost any desired quantity. This high frequency of quality waves ensures there´s plenty for everyone without the need to compete with fellow surfers.

Recognition for

ADG as a

top workplace

COHOES, New York — In April, Aquatic Development Group (ADG) was awarded the title of Top Workplace by the Times Union, a long-established daily newspaper that serves the Capital Region of New York state.

The recognition is earned through anonymous surveys based on employee feedback from 57 Capital Region businesses. If the aggregate feedback surpasses national benchmarks, the company earns the esteemed designation of a Top Workplace. ADG’s leadership team was honored to accept this accolade at the Times Union Top Workplaces award ceremony held on April 11. The award underscores ADG’s core values, as the company prides itself on its exceptional clients, projects and providing an environment that supports its employees.

ADG has more than 50 years of experience in recreational design, construction and manufacturing.

The company of 100 employees has left its mark on more than 4,000 facilities worldwide, including collaborations with Six Flags Entertainment Corporation, Kalahari Resorts, Great Wolf Resorts, Gaylord Hotels, Wilderness Resort, Premier Parks, United Parks & Resorts, Disney and several others.

“At ADG, our commitment to a design-led, design-build approach ensures a reliable path to a unique design, delivered in a way that provides security for our clients and results that surpass those offered by any other firm,” said Jim Dunn, president, ADG.

—Jeffrey Seifert

World's Largest Swimming Lesson: an idea that now has a taproot

International 2024 safety event is set for June 20

AT: Pam Sherborne

psherborne@amusem*nttoday.com

OVERLAND PARK, Kan. — Beth Root is humble.

Yes, she said, the World’s Largest Swimming Lesson (WLSL) was her idea.

“I was looking for ideas in conjunction with the World Waterpark Association (WWA) to find ways to drive media exposure to the importance of swimming lessons,” Root said.

Root, owner of the communications company Buzzonic and wife of the WWA President Rick Root, looked at a variety of ideas in 2010, but the idea of the WLSL began to take flight.

However, Root said, an idea is just an idea. It takes great partners to bring an idea to fruition. The WWA team started the ball rolling and those other partners began stepping forward. They saw volunteers from agencies such as Ellis and Associates, the YMCA, the American Red Cross, the Royal Life Saving Society in India step forward. Other sponsors and host venues stepped forward.

The first WLSL was held in 2010 with 3,892 participants in six countries.

That 2010 lesson set a record now listed in “Guinness World Records” for the largest simultaneous swimming lesson conducted at multiple venues. It went on to set four more for the largest simultaneous swimming lesson and set three more records in single venues.

“The WWA team has done so much work,” she said. “Our initial host entities still do a lot. Our sponsors have been indispensable.”

The WLSL program is supported by leading aquatics and safety organizations around the world and takes place at all types of aquatic facilities, from huge water parks to public pools and swim schools.

WLSL now serves as a platform to help communities build awareness about the fundamental importance of teaching children to swim. Swimming is a lifesaving skill for children and a vital tool to prevent drowning, the number one cause of death for U.S. children ages one to four, and the second leading cause for ages five to 14.

Since its inception, more than 383,000 children and adults in 53 countries on six continents have participated in the WLSL lessons generating more than 2.7 billion lifesaving, learn-to-swim media impressions.

Root feels drowning in many situations is preventable. It not only takes educating and teaching children, but it also takes educating parents.

Research from the American Academy of Pediatrics shows the risk of drowning can be reduced by 88% if children participate in formal swimming lessons between the ages of one to four. Yet, a survey conducted by the American Red Cross in 2020 found that more than half of Americans (56%) either can't swim or don't have the necessary basic swimming skills.

Other data show that drowning remains in the top five causes of unintended injury-related death from birth to 54 years old.

It is estimated that for every fatal drowning victim, another five to 10 victims receive hospital-related care for non-fatal drowning injuries.

In 2018, 7,200 were seen at a hospital emergency department for a drowning event, with 35% of those children either hospitalized or transferred for further care.

“Water safety education and advocacy have come a long way and made a lot of progress since the WLSL program was launched back in 2010,” Root said. “Sadly, the CDC has just released new data that shows drowning deaths in the U.S. are on the rise for the first time in decades. About 500 more people died from drowning each year between 2020 and 2022 than in 2019. The impact of the pandemic on access to swimming lessons, the increase in the number of backyard pools, and changes in the way people recreate around water are a few of the contributing factors.”

She said the CDC also evaluated swimming ability. The agency estimates that 40 million U.S. adults don’t know how to swim. And a survey from the American Red Cross indicated 85% of those surveyed said they could swim, but only 56% of those can perform all four basic water competency skills needed to save their lives.”

WLSL is on a mission to make everyone aware that swimming lessons are vital.

As planning and preparations ramp up for the 15th anniversary of the WLSL set for Thursday, June 20, the WLSL team across the world is ramping up to help make people aware of the importance.

“This year the WLSL is taking place on the official first day of summer,” Root said.

In mid-May, she said they already had registered venues representing 14 or 15 different countries.

When a host venue registers, Root said a 38-page guide is sent to them with everything they need to host the event.

“We give them a lesson plan,” she said. “We have certified guards that lead a number of instructions through the lessons.”

Lessons run for about 30 minutes and teach water competency skills.

“They won't come away knowing how to swim, but they will come away with the skills to save their own lives in water,” Root said.

The lessons help build awareness about the vital importance of teaching kids to swim to help prevent drowning.

Countries that have participated in the WSLS include: Antigua & Barbuda, Argentina, Australia, Bahamas, Bahrain, Benin, Bermuda, Bolivia, Brazil, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Ecuador, Falkland Islands, Germany, Ghana, Hong Kong, Hungary, India, Ireland, Italy, Jamaica, Japan, Jordan, Lebanon, Lithuania, Marshall Islands, Mexico, Panama, Peru, Philippines, Poland, Portugal, Qatar, South Africa, South Korea, Spain, Sudan, Switzerland, Thailand, Turks and Caicos Islands, Uganda, Ukraine, UAE, United Kingdom, United States, Uruguay and Zimbabwe.

Root grew up swimming and lifeguarding and even worked at a water park. She is currently on a dragon boat paddle team. The dragon boat is a 20-person boat, 10 rows with two people sitting side by side. They race in a variety of competitions.

“It has really been inspiring at how far we have come since 2010,” Root said. “There have been so many individuals that have helped keep it going and expanding. It takes all the components.”

•wlsl.org

Organizers declare the Roller Skate Association's 2024 Convention and Trade Show a rolling success

AT: Pam Sherborne

psherborne@amusem*nttoday.com

ORLANDO — The 2024 Roller Skating Association International Convention and Trade Show is in the books now. With numbers across the board up over last year, it was definitely a success.

The RSA event was held May 5-9, at the DoubleTree by Hilton in Orlando, Florida.

“Our convention went great,” said Jim McMahon, executive director. "Everything was up. We were up in vendors and attendance. We maxed out our 120 booths twice. The trade show looked great.”

McMahon said the convention drew a little more than 500 attendees.

“We sat 290 for the president's dinner,” he said. “We had parties almost every night. We had sponsors jumping out of the woodwork. I think it is safe to say we have moved on past the pandemic.”

McMahon said new this year was the Future Operators Boot Camp held at the Astro Skate Rink in Orlando. It ran Friday through Sunday and focused on skills that future operators need to be successful.

“This new boot camp was very successful,” McMahon said.

Some of the educational sessions this year included legal roundtables presented by the International Amusem*nt and Leisure Defense Association. Session topics included Navigating Risk with Celebrity Precision, Glamour, Glitz and Genius; Scott Salter's Chat GPT and AI Showcase; Blockbuster Approach to Skyrocketing Revenue in Your Business; Stop the Bleed, Splintering and Concussion Protocol — First Aid Certification with National Safety; CPR Certification; Learn to Skate seminar with coaching certification; First Aid Certification; Silver Screen Strategies: Elevating Your Risk Management; Creating a Star-Studded Customer Experience the Maganias Way; and information regarding for those that participate in the Science, Technology, Engineering and Math (STEM) local programs.

The keynote address this year was given by Sheryl Bindelglass on Sell Like a Star. Bindelglass is a business and marketing consultant with 30 years of experience and is the go-to authority for business enhancement in the sports, hospitality, recreation and family entertainment industry.

The Roller Skating Association International was established in 1937 as the Roller Skating Rink Operators Association. It was founded by a group of skating center owners to promote roller skating and establish good business practices for skating rinks.

Today it is a global trade association representing more than thousands of individuals from skating center owners and operators to teachers, coaches and judges of roller skating in artistic/roller hockey and speed skating, as well as manufacturers and suppliers of roller-skating equipment.

The association provides members with industry information, publications, purchasing discounts, national marketing programs, and an opportunity to attend educational seminars and an annual convention and trade show. The association also provides information for those who are interested in starting skating centers.

•rollerskating.com

New leadership

takes reins

at AMOA

CRYSTAL LAKE, Ill. — During its 2024 annual membership meeting in Las Vegas, the Amusem*nt & Music Operators Association (AMOA) elected a new class of directors.

The new class of 2027 consists of eight operators and distributors from around the country, including Timothy Acord, Bavarian Lodge Inn of Frankenmuth, Michigan; Brian Baumann, AVS Companies of Minneapolis, Minnesota; Ryan Brooks, Alpha Vending of Oklahoma City, Oklahoma; Mark Cumming, ATM Merchant Services of Alvin, Texas; Mike Gelatka, Mike’s Amusem*nts of St. John, Indiana; Tara Scudder, GRE Amusem*nts LLC of Burlington, Iowa; Philip Webb, PDQ Merchant Enterprises of Johnsburg, Illinois as well as Marcus Zappa, Lorain Music and Vending of Amherst, Ohio.

In addition, the 2024-2025 AMOA Principal Officers, elected at its mid-year board meeting in September 2023, took the helm for a one-year term at the conclusion of Amusem*nt Expo International. They included President Bob Burnham, Jr. of Paradise Pinball & Amusem*nt, LLC, in Cheyenne, Wyoming; First Vice President Brian Brotsch of Knox Amusem*nt in Rochester, New York; Treasurer Tommy Hendley of B & H Vending & Amusem*nts, in Indian Trail, North Carolina and Secretary Scott John of Amuse-O-Matic, Frederick, Maryland.

AMOA officers and directors whose terms expired at the close of the show were thanked and recognized for their dedication and service to the association and the industry. They will now become part of the AMOA Heart & Soul.

•amoa.com

Holiday World pours coffee at Perky Turkey

SANTA CLAUS, Ind. — Along with Holiday World’s expansion in the Thanksgiving area, a new gourmet coffee shop has opened up. Cleverly called Perky Turkey, the new venue latches on to a trend.

“Specialty coffees are huge,” said Matt Eckert, president and CEO. “They are kind of the craze right now. I didn’t used to be a coffee drinker, but over the years, I’ve learned to like it more.”

The venue replaces a Dippin’ Dots sundae shop, which has been relocated into the Stuffing Springs expansion inside an Airstream trailer.

The new coffee outlet has hot and iced coffees, hibiscus and green teas, boba and more.

“The reaction has been awesome. People love the name,” said Eckert. “It’s funny.”

Details revealed about Orlando's new Universal Stella Nova, Terra Luna resorts

ORLANDO — Universal Orlando Resort revealed details about its two newest stars, Universal Stella Nova Resort (opening January 21, 2025) and Universal Terra Luna Resort (opening February 25, 2025).

Brought to life by the award-winning Universal Creative team and co-owned and operated by Loews Hotels & Co., the hotels place guests in the center of new galaxies and diverse planetary elements for an experience unlike anywhere else in the universe — complete with sleeping accommodations, entertaining amenities for the whole family to enjoy and various cosmic-inspired dining options.

Boasting a combined total of 1,500 luminous, ultramodern and surreal guest rooms, Stella Nova Resort and Terra Luna Resort provide even more options for guests to seamlessly experience all the jaw-dropping thrills of a Universal Orlando vacation at an affordable price point starting at $147 (per night, plus tax) based on a stay of four nights or more.

Both properties offer 750 double-queen guest rooms and feature spaceship-styled windows.

International Ride Training (IRT)announced the addition of Lisa Howard Sitler as an associate consultant. Howard Sitler brings a wealth of experience and expertise to the IRT team, strengthening the company’s commitment to providing training and consulting services to amusem*nt parks and attractions worldwide.

“Erik, Cindee and I couldn’t be more thrilled with Lisa joining our company. Her vast experience in operations and training development greatly compliments our company mission, while being a genuine powerhouse addition to our team,” said Patty Bealzey, owner and managing member of International Ride Training.

Howard Sitler joins IRT with more than 20 years of experience in the amusem*nt industry, most recently working for Hershey Entertainment and Resorts as both the manager of corporate learning and development and manager of attractions training and performance.

Ellis & Associates, Inc. (E&A) is expanding its fulltime team to better meet the needs of a growing client base around the world and the introduction of new products and services by welcoming 24-year aquatic industry veteran Sarhece Serna. Joining E&A as a client manager, Sarhece transitions from a lengthy career at Schlitterbahn, where she once was a 16-year-old lifeguard before becoming an international lifeguard training program instructor. Sarhece has impacted thousands of lifeguards not only at Schlitterbahn, but also by dedicating her time and expertise serving on the faculty of the International Aquatic Safety School (IASS), the world’s largest water safety professional development conference for lifeguard instructors.

“Sarhece’s high-impact experience in aquatics, risk management and leadership at Schlitterbahn make her a fantastic addition to our team,” said E&A COO Richard “RAC” Carroll.

“I am honored to join the Ellis and Associates team,” said Client Manager Sarhece Serna. “The people I have met through my association with E&A are my family. I even met my husband, Steve, at a water park.”

Family Entertainment Group (FEG), has named Sajju Elakkatt its vice president of finance. In this newly created role, Elakkatt will focus on financial planning and analysis for FEG as the company continues its aggressive growth trajectory.

“We are excited to have Sajju on our team,” saidJim Connolly, chief financial officer of FEG. “Adding his experience and leadership, he will play a key role in our financial strategic planning.”

Elakkatt has worked with several large organizations including Sears Holding Group and Walgreens Boots Alliance. He has worked with multiple teams in areas ranging from budgeting and forecasting, financial modeling, sales and marketing support and operational financial analysis.

RWS Global announced the appointment of Veronica Hart to its board of directors. With more than 25 years of experience as a cross-disciplinary corporate leader, Hart has demonstrated success driving sales, operations and licensing for multinational corporations.

Hart will act as a trustee of the organization offering oversight and due-diligence on the overall performance of the business while leveraging her expertise in spearheading the company’s efforts to unlock new revenue opportunities with large-scale IPs.

“We are thrilled to welcome Veronica to our board,” said Ryan Stana, chairman and CEO of RWS Global. “Her passion for fandom and her deep knowledge of the licensing industry will be invaluable assets as we expand our offerings globally and strengthen our position in the market.”

Merlin Entertainments announced the appointment of Craig Inglis as its inaugural chief marketing officer (CMO), effective June 17, 2024. This addition to Merlin's executive team signals a shift in the company's approach to global marketing for experiences and branded entertainment destinations.

With a career in leadership roles spanning marketing, digital and customer experience at household brands like TUI, Virgin, John Lewis, Sage and The Entertainer Group, Inglis brings a wealth of expertise to Merlin. He is well-known for leading an overhaul of John Lewis’s customer and marketing strategies, including moving the brand to a more emotional positioning. As the first-ever CMO at Merlin Entertainments, Inglis will spearhead transformative initiatives to elevate the company's global brand presence and drive guest engagement.

"We are thrilled to welcome Craig to our executive leadership team as we continue to innovate in the ever-evolving landscape of entertainment,” stated Fiona Eastwood, Merlin's COO of resort theme parks and Gateway Attractions.

NJAA rebrands events,

honors members

ATLANTIC CITY, N.J. — On May 13, 2024, the New Jersey Attractions Association (NJAA) held its first annual Swing and Soirée. The new event was a result of the assocation taking two very long-standing events — The NJAA yearly dinner dance and the Fritz Rolle Legacy Golf Outing, which have both been held for more than 60 years — and combined them with a rebranded name into the new Swing and Soirée.

The event still has the same level of purpose, but has expanded in order to aid the NJAA recognize the talent within the industry. To that end, four individuals were honored with 2024 NJAA Excellence Awards for all their hard work, dedication, and tireless giving to our industry: Dino Fazio of Morey's Piers, Bill Hettmann of Six Flags Great Adventure, Jen Quinn of Fantasy Island and Ali Omelio of Fantasy Island.

•njamusem*nts.com

RWS adding Henshaw,

acquires Great Big Events

NEW YORK, N.Y. — RWS Global announced the acquisition of Great Big Events (GBE), a leading sports event production company known for its work on the world’s biggest sporting events. Past credits include over 100 World Championships, World Cups, Olympic, Paralympic, Commonwealth and multi-sport Games.

As a result of this transaction, the company is launching RWS Global Sports, a new division of RWS Global that will provide an unrivaled, comprehensive range of offerings, including venue design, entertainment, sports production, merchandise and more. The new RWS Global Sports division will serve as a one-of-a-kind solution for clients, offering best-in-class, end-to-end live experiential offerings for audiences worldwide. GBE cofounder Kim Henshaw will join and lead the RWS Global Sports.

“We are thrilled to be joining forces with RWS Global and excited about the endless possibilities ahead,” said Henshaw. “With our combined expertise, we will develop unparalleled live sports experiences and set a new standard for the industry.

Jess Lawler

Merlin Entertainments

Orlando, Florida

Lawler finds listening, data key

ORLANDO — Some professionals say they were born into working in the attractions industry. Jess Lawler says she was born adjacent to it. “I’m from a small farm town in Wisconsin called Baraboo. It’s known as the birthplace of the Ringling Brothers Circus. It’s also less than 10 miles from the ‘Water Park Capital of the World,’ the Wisconsin Dells,” said Lawler. “I grew up living like a tourist, visiting famous water parks and attractions with my family that were in our backyard. I didn’t know that our favorite place to play was part of a global industry.

“Like most of my friends and classmates, my earliest jobs were working in tourism and serving guests. I saw my roles as a way to earn money for college each summer,” she continued. “My plan was to graduate and work in public affairs or corporate marketing. After graduating, I went to work for a small information technology firm, focusing on business-to-business marketing. I quickly realized it wasn’t my passion. As I tried to decide where I belonged, I thought about my summer jobs working for the Dells Boat Tours and the Original Duck Boats. I realized how much I had enjoyed engaging with people and being a part of their vacations, stories and family time. I decided there had to be a way I could do that full-time.”

The answer came in the way of water with the role of social media manager for Great Wolf Resorts. “It was a unique opportunity. Based in Wisconsin, Great Wolf had indoor water park resorts all over the country. I was able to travel, open new hotels, launch new attractions and extend the brand to reach new audiences. Great Wolf provided me with a professional position within social media before degree programs for the discipline existed. I was learning and developing social media best practices while educating my colleagues about its importance to the overall marketing strategy.”

As Great Wolf grew, so did Lawler’s involvement with the attractions industry. She spent two years serving as an IAAPA Ambassador for the IAAPA Expo in Orlando, Florida. “I initially took part in the Expo because I was curious,” she explained. “It allowed me to meet people who worked at all levels, make connections, and take in the entire industry: food and beverage, rides, theming, safety and more. The experience opened my eyes and confirmed I had found a profession and industry that I loved and could grow within.”

Lawler went on to take roles with Kalahari Resorts, Give Kids The World and Travel and Leisure. She also pivoted her focus to help educate leaders on the value of social media, so they could understand the discipline is as important as traditional communication and marketing plans.

“I learned early in my career that creating family memories is serious business. Social media is the place where memory-making begins, and it’s where those memories are extended. Your company’s social media team members are the closest connection your guests have with your brand. Conversations started through social channels can lead to years of loyalty and repeat visits.”

The COVID pandemic provided a virtual roller coaster in Lawler’s story. “The entire attractions industry effectively stopped,” she explained. “People were isolated in their homes and wanted to return to normal routines and travel. They turned to their phones and looked at the social channels from their favorite places and spaces for entertainment and joy. Creating engaging content during this time and having conversations with guests helped keep brands top of mind. Social media was ‘open’ when everything else was not.

“That realization weighed heavily on me,” she continued. “At the time, I was responsible for the content strategy and its execution for Give Kids The World. Using our social media channels allowed us to engage with our core audiences, but that came with a strong responsibility. We needed to inspire and provide hope to Wish children whose trips had been postponed. We needed to connect with volunteers to assure them that we would reopen and need their help. We had to connect with donors so they would provide critically needed monetary support so when we reopened, everything was in place to provide once-in-a-lifetime vacations for critically ill children. That was definitely one of the most rewarding and challenging times in my career.”

Today, Lawler is Head of Social and Digital Content, North America for Merlin Entertainments, driving the company's social strategy for the more than 45 attractions in the United States.

She understands working in social media is a career path that isn’t fully understood or always respected. “If the only person running your social media channels is an intern, you are behind,” she stated. “Our department sits between digital, public relations, finance and marketing. We must — and do — collaborate with each area to impact our business. We are content creators, and we are listeners. We know a great deal about our guest profile and understand what makes them brand loyalists. This knowledge allows us to make data-driven decisions and content that connects to our company’s overall goals.”

“Our CEO [Scott O’Neil] has a talented executive team with leaders who are open to new ideas,” Lawler concluded. “I’m proud to work for a team that values my input and trusts me to develop the right plans for our business. I bring this management style to my team and look to them for sound feedback and ideas. Together we create engaging stories and memorable content for millions of guests. It’s very cool.”

—Susan Storey

Registration, nominations

open for Golden Ticket

Awards ceremony, events

WEST MIFFLIN, Pa. — The Golden Ticket Awards, hosted by Kennywood on September 6 and 7, 2024, are just around the corner, and Amusem*nt Today is eager to welcome the global industry once again with a lively networking event. Part of the event will take attendees to Sandcastle Water Park for an evening of socializing and industry networking.

Registration is open at GoldenTicketAwards.com for the 2024 event which is free to industry professionals to attend! 2024 sees a return to a traditional amusem*nt park, and Kennywood is one of the most treasured in the U.S. For more than a quarter century, Amusem*nt Today has spotlighted the many strengths of the amusem*nt industry.

The host hotel is the Westin Pittsburgh. Room reservations should be made now with discounted rooms available via goldenticketawards.com/2024hotel.

The Golden Ticket Awards have honored the Best of the Best for more than a quarter century, and the two-day outing has become the Networking Event of the Year. All professionals in the amusem*nt industry are welcome. Amusem*nt Today is proud to maintain the Golden Ticket Awards as a free industry event. All industry professionals will find arranged tours and casual opportunities to connect with what’s happening in the industry, making for a vital and beneficial experience for all who attend.

Industry categories are now open for nominations. Individuals or companies can spotlight achievements in these categories: Best Innovation of 2024, Best New Installation of 2024 and Leadership. Go to goldenticketawards.com/nominate for information and details on the process of making a nomination. Nominations will be accepted and reviewed through June 25, 2024.

Once again, a golf outing is planned for September 6. Following the fun and laughter, all proceeds benefit the National Roller Coaster Museum and Archives. “Held at the Westwood Golf Club, this event is your chance to support the NRCMA while enjoying a day of golf and camaraderie,” said tournament organizer Melissa Bamford of Baynum Painting. The golf outing will have an 8 a.m. shotgun start and is priced at $150 per golfer, with proceeds benefiting the NRCMA. Registration information and additional details are available at goldenticketawards.com/2024golf.

•goldenticketawards.com

Dollywood's Lightning Rod returns with change: new lift system

AT: Pam Sherborne

psherborne@amusem*nttoday.com

PIGEON FORGE, Tenn. — The Rocky Mountain Construction (RMC) Lightning Rod at Dollywood, Pigeon Forge, Tennessee, reopened March 8, 2024, after a significant rehab during the off season. The wooden coaster has been outfitted with a new lift system from RMC, which has already increased the amount of time that the coaster is operating to 98.9%.

Dollywood announced Lightning Rod in August 2015. It opened in 2016 as the world’s fastest and only launched wooden coaster. Since then, it has some of the highest ridership in the park.

At the same time, it has been combating downtime since its debut.

"People love this ride," said Dollywood's Pete Owens. "But it was operating only about 80% of the time. We added elements to the train and track to try to help with that."

Work was done to specific components over the years. In 2021, there were even modifications made to the track. The park replaced high-stress sections of the coaster’s RMC wooden-style Topper Track with the company’s all-steel I-Box track.

"We replaced about half of the track," Owens said. "The ride ran well after that, but still not at the level of consistency we wanted. "

So, park officials decided it was time for a change. They went back to RMC to remove the launch system in its entirety and replace it with a high-speed chain lift.

In 2023, Lightning
Rod closed for the months of November and December, during the park's holiday event. The park used those two months — as well as the remaining off season — to get the work done.

"We were fortunate, too, that we were able to get all the parts delivered on time," Owens said.

On March 8, 2024, Lightning Rod reopened.

"Once you crest that hill, the ride is the same," Owens said. "We and RMC, who we have worked hand-in-hand with through this entire process, wanted to make sure the new lift system did not change the integrity of the ride.

"You may not get to the top of the hill quite as fast, but you get up there in a hurry," he said. "And the coaster is operating."

RMC also delivered a new train for its reopening in March.

“There will always be unique challenges with any project, and that’s the nature of what we do," said Jake Kilcup, RMC director of engineering. "Now more than ever, Lightning Rod is running smooth and is ready to entertain families for years to come.”

"And we have had a great response to the change," Owens stated. He added that he feels the coaster is even better, smoother.

Owens said that although it has been a challenging experience, the quality of the ride has made it worth it.

"It is one of the best wooden coasters in the world," he said. "We now have a very traditional lift system. You still get up there in a hurry; maybe not as fast. We also got new trains this year, which has also been a plus. Once you crest that hill, the remainder of the ride is just like it always has been."

The biggest difference of the reopened coaster and its previous versions has been a decrease in operational downtime.

Darren Torr, RMC president, said they have been happy to support Dollywood in this endeavor.

“We appreciate the opportunity to solve problems and deliver solutions," Torr said. "It’s what we pride ourselves in.”

His sentiments were echoed by Hunter Novotny, RMC business development.

"We are happy to support Dollywood and Herschend Family Entertainment in getting Lightning Rod to nearly 100% uptime," Novotny said.

RMC, based in Hayden, Idaho, has a unique history of being a family-owned-and-operated company. The company started with one small warehouse in Hayden and has evolved to an internationally recognized powerhouse within the amusem*nt industry.

•dollywood.com

Customer-centric tech solutions aid attractions' success

DALLAS, Texas — The attractions industry is highly dependent on reliability. For example, when a family entertainment center’s games and operational systems are down, the FEC risks guests walking out, taking with them potential profit and revenue. The technology solutions partner or provider an attraction chooses to work with is crucial to success.

“Customer-centricity is not always the top-of-mind factor when considering a solutions provider,” Sara Paz, chief marketing officer of FEC solutions provider Embed told Amusem*nt Today. “A company dedicated to customer success keeps both operators and FEC guests at the heart of everything they do.”

Customer-centric solutions providers are always reliable because their products are designed and serviced with an operator’s success in mind.

“This is exactly why Embed formed the Success Squad,” offered Paz. “It’s a team with a single-minded aim of helping our customers succeed. It delivers different experts in payment gateway, cloud solutions, business growth, customer success, training and development, and more banding together for our customers.”

A solutions provider must have reliable technology partners. Attractions gain a competitive edge when they can remain operational even when their network is down. Without a reliable data center partner, even multiple backup onsite servers can be overworked, which leads to downtime.

“This is why Embed partners with AWS for customers’ data center platform for its cloud-based solutions,” stated Paz. “AWS is trusted by global brands like NASA, Apple, Disney+, Netflix and the NFL — brands that have millions of users or subscribers.”

•embedcard.com

Legoland Windsor Resort set to open Merlin's first

operationally carbon neutral accommodation

WINDSOR, U.K. — Merlin Entertainments opened the U.K.’s first Lego woodland themed holiday village at Legoland Windsor Resort on May 24, 2024.

The Legoland Woodland Village marks the first operationally carbon-neutral accommodation built by Merlin Entertainments across its global theme park operations. With the official verification of "Carbon Neutral" achieved from The Carbon Trust, the Woodland Village’s operational energy will be fossil fuel-free on opening, achieved through developing a robust carbon reduction plan, including low-carbon technologies, energy efficiency and high-quality offsets.

Theresa May MP, the former U.K. Prime Minister, was joined by the newly appointed Mayor for the Royal Borough of Windsor and Maidenhead, Cllr Simon Bond, and other local dignitaries for a behind-the-scenes look at the new development, which features 150 accommodation lodges and camping barrels nestled amongst trees on a 10-acre site. Costume characters Forest Elf and Fox Costume Girl were also on hand with a bespoke Lego watering can made from 3,604 Lego bricks, to water the newly-planted trees in the village.

“We are thrilled to be opening our first operationally carbon-neutral accommodation," offered Dare Ilori,group director of sustainability for Merlin Entertainments. "This marks a significant milestone in our sustainability journey, demonstrating Merlin's firm commitment to reducing its environmental impact. This development will provide a blueprint for other resorts, as we strive to continuously reduce our carbon footprint across our global estate and lead the way in implementing new practices and working methods."

Families of between two and seven people can choose from the standard Woodland Lodges, stay in style in the Premium Lodges or glamp in the unique Woodland Barrels. Families will enjoy campfire-inspired dining beneath a twinkling tree canopy at the Clubhouse Restaurant & Bar, while new on-site play areas and an enchanting Lego nature trail offer plenty to explore for junior Legoland rangers.

“Across Berkshire, we are passionate about enhancing our natural environment, so it was great to hear Legoland’s Woodland Holiday Village will be the first operationally carbon-neutral accommodation built by Merlin Entertainments across its global theme park operations."

TrainerTainment, Adventure Kids PlayCare partner

NORTH RICHLAND HILLS, Texas — TrainerTainment announced its partnership with Adventure Kids PlayCare to offer comprehensive leadership training for the FEC's team and franchises. Adventure Kids PlayCare, is known for providing a safe, nurturing environment for children.

Founded by Dana Oliver, a single mother who experienced firsthand the challenges of finding childcare outside of traditional hours, Adventure Kids PlayCare is dedicated to offering a solution for parents facing similar struggles. Oliver's vision and commitment to excellence have established Adventure Kids PlayCare as a trusted childcare provider known for offering a flexible and reliable solution for busy parents that is also fun and exciting for kids.

Recognizing the importance of leadership in childcare, Adventure Kids PlayCare has teamed up with TrainerTainment to offer training focused on essential leadership topics such as accountability, delegation, mastering difficult conversations to help all levels of management lead their teams in a more effective way that also benefits their customers.

"We are thrilled to collaborate with TrainerTainment to enhance our leadership capabilities at Adventure Kids PlayCare," said Oliver. "Effective leadership is crucial in providing the highest quality childcare services, and we are committed to investing in the development of our team to better serve our families and community."

TrainerTainment's Leadership Training program is designed to equip Adventure Kids PlayCare's team with the skills and knowledge necessary to excel in leadership roles. Through interactive trainings, discussions and practical exercises, participants gain valuable insights and strategies to enhance their leadership abilities, foster team collaboration and drive organizational success.

"At TrainerTainment, we understand the importance of strong leadership in driving organizational success. We are honored to work with Adventure Kids PlayCare to empower their team with the leadership skills and tools needed to make a positive impact in the lives of children and families," added Beth Standlee, founder & CEO of TrainerTainment.

Adventure Kids PlayCare's leadership training initiative with TrainerTainment reflects their ongoing commitment to excellence and dedication to providing the best possible childcare experience for families at their centers across the nation.

SKYnext event, hosted by Skyline Attractions, returns to Orlando

ORLANDO — Skyline Attractions announced the return of its annual SKYnext event on September 13-14, 2024, in Orlando, Florida. The event is a professional networking event hosted by Skyline Attractions for aspiring engineers, managers and other leaders in the themed entertainment industry.

Building on the momentum of previous years, SKYnext 2024 promises to be an unforgettable experience for young industry professionals with a passion for theme parks and the themed entertainment industry. Open to individuals from all majors and backgrounds, the event offers unparalleled opportunities for networking, learning and professional development.

“We’re thrilled to bring SKYnext back to Orlando this September,” said Skyline Attractions Design Engineer Tyler Mullins. “SKYnext provides a phenomenal platform for emerging talent to connect with industry professionals, gain valuable insights, and forge lasting connections that can shape their careers. I attended SKYnext myself as a college student, and I’m so happy to see the event continue to benefit future theme park professionals.”

Past SKYnext events have included speakers, workshops, behind-the-scenes tours of Orlando attractions, as well as exciting evening activities. Details on specifics for SKYnext 2024 will be announced soon.

“Looking back at my network in the attractions industry, I can trace direct paths back to SKYnext for many of my closest connections,” M-Squared Designs Senior Mechanical Engineer Zach Jordan said. Jordan attended SKYnext as a student from Purdue University and has since played a critical role in the design and engineering of animatronics for several major theme park attractions. “I don’t think I’d be in the position I am without going to SKYnext, and I can’t recommend it enough!”

SKYnext 2024 will be held at the IAAPA World Headquarters, with sponsorship support from IAAPA. Sponsorship opportunities are still available, offering companies the chance to support the future of themed entertainment, enhance their visibility and connect with the next generation of theme park leaders.

Applications for SKYnext 2024 open in June.

•skylineattractions.com/skynext

Clearwater Marine Aquarium begins offering weather guarantees

AT: Pam Sherborne

psherborne@amusem*nttoday.com

CLEARWATER, Fla.­— Clearwater Marine Aquarium (CMA), Florida’s marine life rescue center, is now offering guests Weather Guarantees in partnership with Sensible Weather, a leading weather protection provider for travel and outdoor experiences.

Perfectly timed for unpredictable spring weather as well as early summer weather, this partnership allows guests to enjoy everything the aquarium has to offer, including outdoor exhibits, boat tours and more, without worrying about the weather, by adding a Weather Guarantee to their ticket purchase.

Recognizing how rain and other inclement weather can negatively impact outdoor activities and experiences, Sensible's Weather Guarantees protect businesses and their guests by proactively offering a reimbursem*nt if the rain forecast exceeds the predetermined threshold.

“We’re thrilled to be able to offer Weather Guarantees for our visitors," said Anthony Rivera, chief operating officer at CMA. "While people may think of aquariums as an indoor experience, we also have a variety of fun outdoor spaces and activities to enjoy. This is a great way to ensure our visitors can take advantage of everything we have to offer, and rest assured they will be reimbursed accordingly if weather gets in the way.”

Clearwater Marine Aquarium is a 501(c)(3) nonprofit working marine rescue center dedicated to inspiring the human spirit through leadership in education, research, rescue, rehabilitation and release.

With a mission to preserve the environment and its marine life, CMA is home to rescued dolphins, sea turtles, river otters, stingrays and more. Through Clearwater Marine Aquarium Research Institute, CMA conducts important global research focused on protecting manatees, North Atlantic right whales and sea turtles.

Sensible Weather quantifies and manages weather risk for guests, using proprietary models to quickly analyze decades of climate data from anywhere in the world.

Payouts for the Weather Guarantees are managed based on pre-set parameters, which means no haggling or lengthy claims processes.

Sensible Weather will pay CMA visitors who add a Weather Guarantee to their reservation up to 100% of the ticket price in real-time, based on the day-of forecast, via a text notification typically before the predicted weather event occurs.

Visitors are paid out whether or not they choose to continue with their planned activity, meaning they can book without worrying they’ll lose money, and the partner doesn’t need to worry about last-minute cancellations impacting revenue.

“We’ve seen huge success with Weather Guarantees at our hospitality partners across hotels, campgrounds and other outdoor experiences,” said Nick Cavanagh, Sensible CEO. “We’re excited to continue expanding into other areas that are susceptible to negative weather impacting the experience in partnership with CMA.”

CMA is open to visitors year-round but is closed on certain holidays.

•cmaaquarium.org